SHANGHAI, CHINA – December 11th, 2025 – GPU Audio, the company pioneering real-time, high-performance audio processing utilizing Graphics Processing Units (GPUs), today announced a strategic partnership with Shanghai DaYin Technology Co. (DaYin), a leading provider of automotive acoustic full-stack solutions in China.
This strategic partnership with DaYin solidifies GPU Audio's commitment to the dynamic Chinese Automotive market. Positioning DaYin as its local partner for crucial commercial and technical integration activities, the collaboration will now significantly accelerate the deployment of GPU Audio’s innovative technology platform for Software-Defined Vehicles. This platform leverages vehicle-integrated GPUs to enable next-generation audio experiences with ultra-low latency and massive parallel processing power.
The core focus of this collaboration is to introduce the GPU Audio Soundscape platform and the flagship product, Soundscape Zone, to the Chinese automotive market. The Soundscape platform enables real-time, GPU-based audio processing, transforming existing vehicle GPUs into powerful audio processors capable of handling computationally intensive, research-grade DSP and neural network inference (such as AI noise suppression and Stereo-to-3D upmixing) with under 1ms latency. Leveraging this underlying technology, the Soundscape Zone is the world’s first car multi-zone audio player with advanced zone compensation, enabling personalized, isolated sound zones for the driver and the passengers without requiring additional speakers or component costs.
DaYin, established as a one-stop acoustic full-stack solution provider, will utilize its deep local expertise and integration capabilities in software-defined audio architecture to ensure seamless adoption of the GPU Audio platform by Chinese automakers.
"The Chinese market is a critical pillar for the future of Software-Defined Vehicles, and our partnership with Shanghai DaYin Technology Co.,Ltd. is the vital step in our strategic global expansion," said Sergey Korobov, Chief Business Development Officer of GPU Audio. "DaYin’s deep local expertise in acoustic integration and full-stack solutions, combined with the groundbreaking real-time processing power of our GPU Audio platform and Soundscape technology, will accelerate the deployment of next-generation, personalized acoustic experiences in Chinese vehicles. This synergy will redefine what is possible for in-car audio."
"We are thrilled to partner with GPU Audio to bring truly innovative audio processing capabilities to the Chinese automotive sector," said Yao Jie, Deputy General Manager at Shanghai DaYin Technology Co.,Ltd "GPU Audio’s unique ability to transform existing vehicle GPUs into powerful, low-latency audio processors, exemplified by the multi-zone compensation of Soundscape, perfectly complements our mission as a one-stop acoustic full-stack solution provider. This collaboration will enable our customers to deliver cutting-edge, software-defined acoustic features with unprecedented performance and customization."
About GPU Audio
GPU Audio is at the forefront of the audio processing revolution, enabling developers and manufacturers to unlock the immense computational power of modern GPUs for real-time audio and acoustics. Their core technology provides a massively parallel processing platform for software-defined vehicles, delivering next-generation features like multi-zone audio, AI noise suppression, and personalized soundscapes with ultra-low latency. (www.gpu.audio)
About Shanghai DaYin Technology Co.,Ltd
Established in July 2017, Shanghai DaYin Technology Co.,Ltd is an acoustic full-stack solution provider dedicated to the automotive industry. Based in Shanghai, DaYin is committed to providing next-generation, personalized vehicle acoustic scene creation and full life-cycle product iteration based on software-defined audio architecture, covering project development, technical consulting, and prototype development for smart cockpit. (www.dayin-tec.com)